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Comfort suppliers since 1976

Dreamland has been the home of luxury beds, bed frames and headboards for more than 40 years and over the decades has earned an enviable reputation in the trade.

The independent, family-run business prides itself on the choice and service it offers its customers, as owner Mike Brown explains:


“We stock an extensive range of beds, mattresses and bedsteads from our Brierley Hill-based showroom, including wooden, upholstered and metal bed frames in everything from single to king and even super-king sizes.”

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The knowledgeable team at Dreamland understand the importance of a good night’s sleep, that’s why they’re always keen to help their customers find the right bed for them. A great emphasis is placed upon training at Dreamland and the entire team are able to offer impartial advice to every one of their customers. Many of the staff attend manufacture lead courses, factory visits and trade shows culminating in a deeper understanding of the bed industry.


“Product training is really important so that we can deliver the best possible service. Amalgamating the staff trained to the highest level, largest selection of beds in the area and at the most affordable price possible. Reinforces dreamlands USP which is – everything right from advice to price. “

“Enjoying a regular and consistent pattern of sleep is essential for good quality of life and since 1976 our aim has been to ensure that our customers find the bed that bests suits their needs”

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Dreamland is the area’s leading stockist of Hypnos, Somnus and Relyon handmade beds.


“These luxurious British brands produce high quality beds that have been handmade by craftsmen to offer a superior night’s sleep. They’re not the only industry leading brands available at Dreamland. We also supply ranges from Mammoth, Dunlopillo, and Slumberland which lead the way when it comes to pressure-relieving mattresses.”


Whatever their requirements, customers at Dreamland are sure to find the perfect bed for them, that’s why so many generations return to the company again and again.


“We’re lucky to have always had great support from our customers, with almost every one returning when they want to purchase a new bed.”

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Dreamland are proud to support local charity, Mary Stevens Hospice, which does
great work in the local community.

“Rather than charge a fee for the products we deliver, we instead ask customers to make a donation to Mary Stevens Hospice. We’re delighted to have raised over
£155,000 so far.”


The hospice was established in 1991 to offer patients with incurable or life-limiting illnesses the opportunity to enjoy their lives to the fullest, however long that life may be. Donations are the only reason Mary Stevens Hospice are able to provide the level of care they do.


That’s why the Dreamland team are so keen to do what they can to aid the charity.

Hear what our Customers have to say.

D Perry

Took a special trip over to buy a bed we had seen at a different store, came out having purchased a completely different bed! Talking to Chris in store it was obvious we hadn't had a complete understanding of what we would have bought. Chris took his time to answer all my questions, some silly and some not so silly and gave us plenty of time to try out different mattresses even moving them around on different bases. We left the store very satisfied we had made the right choice... Thank you Chris.

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T Haden

Thank you to all the staff at Dreamland for all their help and patience today. Matt's knowledge of bedding is outstanding. Very pleased with the purchase my mother made today, what a fantastic product. I will be back soon to sort a new bed for myself. I would have no doubts in recommending Dreamland to anyone. Thank you all once again.

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J Shaw

What a brilliant experience we've just had at Dreamland! Having driven past hundreds of times we were amazed at the huge choice of beds and mattresses that are on show! A proper Tardis of a showroom!!! Matt was absolutely great, so helpful and knowledgeable....he really knows his beds! Suffice to say...we await our new bed in about 4 - 5 weeks! Thanks again for your wonderful service so far

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E Brady

We visited yesterday to buy a mattress. Not really sure what to go for. Matt was amazing, so helpful and so knowledgeable. Thanks for everything Matt, we will definitely return.

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J Wannell

We Spent a couple of hours in the shop this morning purchasing a bed for my Father. Mathew gave us excellent customer service and honest advice on particular beds, no pressure of sale. I felt happy with my choice combined with the advice offered! I would certainly recommend. Thanks Mathew

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N Bird

Very pleased with the service we got today at dreamland when purchasing our new bed. Matt was very knowledgeable and really helped us decide what to go for. We never knew the amount of choice when choosing a mattress!! All staff very pleasant thank you for great service.

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